Hi
Hi!
I'm Josie: a mom, yoga teacher, and award-winning strategist.
I love helping people find the right path. I’ve done it for clients ranging from young hungry startups all the way up to the world's biggest brands.
Hi
Hi!
I'm Josie: a mom, yoga teacher, and award-winning strategist.
I love helping people find the right path. I’ve done it for clients ranging from young hungry startups all the way up to the world's biggest brands.
Specialties (Copy)
Specialties (Copy)
General Brand Consulting | Fractional Strategy Leader | Bespoke Strategy & Research Solutions | Strategy Workshops, Development & Coaching
Brand Strategy
In a world of savvy, skeptical consumers, it’s more important than ever to define what truly sets your brand apart. I help teams sharpen both their business and brand strategy for growth, including the strategic red thread that informs everything the brand does internally and externally, as well as specific artifacts such as positioning, brand identity, guidelines, tone of voice, and more.
Audience & Insight Hunting
If you need numbers to validate a fully baked idea, I’m probably not your person. But if you need research that fuels new thinking through transformative insights and fresh audience understanding, I’d love to help. I design methodologies, moderate groups, write surveys, analyze data, identify growth audiences, translate them into media targets, track cultural shifts, audit competitors, and distill it all into actionable insights to guide your strategy.
Marketing Plans & Strategies
Armed with clear objectives and a meaty problem, I’ll partner with everyone from the C-suite to the front line to build business and marketing strategies that actually get used. This includes everything from transformation roadmaps to promo calendars, product pipelines, editorial platforms, campaign rollouts, comms plans, and more. I’ve presented to boards, franchisees, frontline teams, and everyone in between to make sure the work earns buy-in and drives action… not just words on a page.
With deep agency experience, I lead brand campaigns and content from start to finish. I write tight, inspiring briefs, develop actionable playbooks, and contribute throughout the whole process, from creative development to media planning, measurement, and more. I’m known for articulating clear reframes, uniting teams, and pushing for breakthrough thinking to achieve maximum impact.
Briefs, Big Ideas, Content & Campaign Planning
Training & Development
As an adjunct professor and longtime team manager, I love distilling complex ideas into tools people can actually apply in their lives (and making it fun, too). I offer 1:1 coaching, mentorship, and custom team workshops on topics like How to Inspire Creativity, Brand Strategy Fundamentals, and The Basics of Communications Planning.
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Testimonials
Testimonials
Testimonials
Testimonials
“If you haven’t had the pleasure of working with Josie, you are truly missing out. Her ability to approach any problem and intuitively decipher the best way forward is unmatched. Josie is someone with true vision. She always has a point of view and is willing to take a (very educated) leap. She questions everything and pushes everyone to be better, yet she does so with grace, humility and true leadership. She’s made an incredible impact at Barkley.”
“Josie has it all. She is extremely sharp, fun to work with, articulate, confident, energetic, collaborative, a hard worker, a fast but thorough worker, and is great at putting a strategy together from scratch. She’ll bring a valuable insight to the table, but not an attitude. If you get the chance to work with her, you will be lucky. She’s fantastic.”
“Josie is a collaborative, ingenious master strategist who tirelessly does not just the creative thing but the right thing. She has a way of seeing the whole picture and what needs to be done, and partnering with everyone in the room and on the phone to make sure the project becomes all it can be. Her drive and enthusiasm and 24/7 dedication were just a part of why she was so popular around the halls of Crispin Porter. No one is better than Josie when it comes to listening, strategizing and guiding brands toward their better selves.”
“Josie is brilliant! She is curious, asks the right questions, thinks through branding and communications under an inclusive, holistic and consumer-driven approach. She is collaborative in the best sense of the word: working with her is a true interwoven partnership, one in which she is beyond 100% invested in, aimed towards the best, most kick-ass, compelling creative outcome. Working with Josie brought us into one team, regardless of company names, creative functions or silos. She is a positive force, a heartfelt leader, and helps bring lightness into the complexities of creative strategy.”
“Josie dives into brands and target audiences like no one I’ve ever seen - becoming an expert in everything related to the task at hand. She forges deep, meaningful relationships with her clients and works alongside every department to provide the most comprehensive brand experience. Her drive and constant motivation to do great work is infectious. You will not find a more passionate leader.”