General Brand Consulting | Fractional Strategy Leader | Freelance Agency Strategist | Bespoke Strategy & Research Solutions | Strategy Workshops, Development & Coaching
Brand Strategy
In today’s world of savvy and cynical consumers, it’s crucial to define what truly sets your brand apart. I specialize in helping teams sharpen their business and brand strategy for growth, including the strategic red thread that informs everything the brand does internally and externally, as well as specific artifacts such as positioning, brand identity, guidelines, tone of voice, and more.
Insight Hunting
If you need numbers to validate a fully baked idea, I’m probably not your person. But if you need research to shape and inform new ideas with transformative insights, I’d love to help. I design methodologies, moderate groups, write surveys, analyze data, identify new audiences, spot cultural trends, audit competitors, and more to uncover clear, actionable insights that guide your strategy.
Marketing Plans & Strategies
Armed with clear objectives and a meaty problem, I’ll partner with everyone from the C-suite to the front line to develop effective business and marketing solutions, from long-term transformation roadmaps to annual promotional calendars, product innovation pipelines, ad campaigns, editorial authority, communications plans, and more. Importantly, I’ve prepared and presented such plans to boards of directors, franchisees/owners, front line workers and everyone in between to ensure maximum buy in and action… not just words on a page.
With extensive experience at top creative agencies, I lead brand campaigns and content from start to finish. I craft concise but potently inspiring briefs, develop actionable playbooks, evaluate and contribute to creative thinking, media planning, measurement and more by uniting teams, articulating exciting reframes of the task at hand, inspiring big breakthrough thinking, and focusing on the right results for maximum success.
Briefs, Big Ideas, Content & Campaign Planning
Training & Development
As an adjunct professor and longtime team manager, I have lots of experience distilling complex concepts and processes (and making them fun, too). I offer 1:1 coaching, mentorship, and team workshops on topics like How to Inspire Creativity, The Fundamentals of Brand Strategy, and The Basics of Communications Planning.