Brand & Product Positioning
At a time when consumers are savvier and more cynical than ever, finding an authentic truth to rally around has never been more critical. From new products to heritage brands and insurgent disruptors, I love helping people find inspiring insights and uniquely compelling roles that will drive both value and relevance for their desired audiences.
Insight Hunting
If you're looking for numbers to validate a fully baked idea, I'm probably not your person. But if you're looking to help inform and shape new ideas with surprising insights about consumers and culture, I'd love to help. I'll roll up my sleeves for everything from designing methodologies to moderating groups, and create insightful, actionable learnings to guide your path forward.
Integrated Marketing Strategy
It all starts with a clear and meaty problem. Once we know what that is and understand the key drivers behind it, I'll work with stakeholders across teams and silos to identify the most effective marketing and business strategies to help solve it. In past these solutions have come in the forms of new audience segmentations, product innovations, partnerships, causes, advertising campaigns, brand identity, tone of voice, and even crisis management.
Once there’s clarity on your brand or product’s unique positioning, I can help teams across functions and levels work together to translate that into a timely, integrated, cultural- and consumer-relevant idea that stands out and strikes an emotional chord with your audience to drive both short- and long-term goals.