General Brand Consulting | Fractional Strategy Leader | Bespoke Strategy & Research Solutions | Strategy Workshops, Development & Coaching

Brand Strategy

In a world of savvy, skeptical consumers, it’s more important than ever to define what truly sets your brand apart. I help teams sharpen both their business and brand strategy for growth, including the strategic red thread that informs everything the brand does internally and externally, as well as specific artifacts such as positioning, brand identity, guidelines, tone of voice, and more.

Audience & Insight Hunting

If you need numbers to validate a fully baked idea, I’m probably not your person. But if you need research that fuels new thinking through transformative insights and fresh audience understanding, I’d love to help. I design methodologies, moderate groups, write surveys, analyze data, identify growth audiences, translate them into media targets, track cultural shifts, audit competitors, and distill it all into actionable insights to guide your strategy.

Marketing Plans & Strategies

Armed with clear objectives and a meaty problem, I’ll partner with everyone from the C-suite to the front line to build business and marketing strategies that actually get used. This includes everything from transformation roadmaps to promo calendars, product pipelines, editorial platforms, campaign rollouts, comms plans, and more. I’ve presented to boards, franchisees, frontline teams, and everyone in between to make sure the work earns buy-in and drives action… not just words on a page.

Briefs, Big Ideas, Content & Campaign Planning

As an adjunct professor and longtime team manager, I love distilling complex ideas into tools people can actually apply in their lives (and making it fun, too). I offer 1:1 coaching, mentorship, and custom team workshops on topics like How to Inspire Creativity, Brand Strategy Fundamentals, and The Basics of Communications Planning.