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Hi


Hi!

I'm Josie: a mom, yoga teacher, and award-winning marketer.

I love helping people find the right path. I’ve done it for clients ranging from young hungry startups all the way up to the world's biggest brands.

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Hi


Hi!

I'm Josie: a mom, yoga teacher, and award-winning marketer.

I love helping people find the right path. I’ve done it for clients ranging from young hungry startups all the way up to the world's biggest brands.

Specialties


Specialties


Brand & Product Positioning

At a time when consumers are savvier and more cynical than ever, finding an authentic truth to rally around has never been more critical. From new products to heritage brands and insurgent disruptors, I love helping people find inspiring insights and uniquely compelling roles that will drive both value and relevance for their desired audiences.


Insight Hunting

If you're looking for numbers to validate a fully baked idea, I'm probably not your person. But if you're looking to help inform and shape new ideas with surprising insights about consumers and culture, I'd love to help. I'll roll up my sleeves for everything from designing methodologies to moderating groups, and create insightful, actionable learnings to guide your path forward.


Integrated Marketing Strategy

It all starts with a clear and meaty problem. Once we know what that is and understand the key drivers behind it, I'll work with stakeholders across teams and silos to identify the most effective marketing and business strategies to help solve it. In past these solutions have come in the forms of new audience segmentations, product innovations, partnerships, causes, advertising campaigns, brand identity, tone of voice, and even crisis management.


Big Idea & Platform Development

Once there’s clarity on your brand or product’s unique positioning, I can help teams across functions and levels work together to translate that into a timely, integrated, cultural- and consumer-relevant idea that stands out and strikes an emotional chord with your audience to drive both short- and long-term goals.

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Work


Work

Work


Work

Click on the images below to learn more.

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Testimonials


Testimonials

Testimonials


Testimonials

If you haven’t had the pleasure to work with Josie, you are truly missing out. Her ability to approach any problem and intuitively decipher the best way forward is unmatched. Josie is someone with true vision. She always has a point of view and is willing to take a (very educated) leap. Josie questions everything and pushes everyone to be better, yet she does so with grace, humility and true leadership. She’s made an incredible impact at Barkley.
— Agency Leadership, Barkley
Josie is a collaborative, ingenious master strategist who tirelessly does not just the creative thing but the right thing. She has a way of seeing the whole picture and what needs to be done, and partnering with everyone in the room and on the phone to make sure the project becomes all it can be. Her drive and enthusiasm and 24/7 dedication were just a part of why she was so popular around the halls of Crispin Porter. No one is better than Josie when it comes to listening, strategizing and guiding brands toward their better selves.
— Creative Leadership, CPB
Josie dives into brands and target audiences like no one I’ve ever seen - becoming an expert in everything related to the task at hand. She forges deep, meaningful relationships with her clients and works alongside every department to provide the most comprehensive brand experience. Her drive and constant motivation to do great work is infectious. You will not find a more passionate leader.
— Account Leadership, Swift Agency
Josie is brilliant! She is curious, asks the right questions, thinks through branding and communications under an inclusive, holistic and consumer-driven approach. She is collaborative in the best sense of the word: working with her is a true interwoven partnership, one in which she is beyond 100% invested in, aimed towards the best, most kick-ass, compelling creative outcome. Working with Josie brought us into one team, regardless of company names, creative functions or silos. She is a positive force, a heartfelt leader, and helps bring lightness into the complexities of creative strategy.
— Design Leadership, The Hershey Company
Josie has it all. She is extremely sharp, fun to work with, articulate, confident, energetic, collaborative, a hard worker, a fast but thorough worker, and is great at putting a strategy together from scratch. She’ll bring a valuable insight to the table, but not an attitude. If you get the chance to work with her, you will be lucky. She’s fantastic.
— Brand Leadership, Wieden+Kennedy
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Contact


Say Hello

Contact


Say Hello