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Hi


Hi!

I'm Josie, a freelance brand strategy consultant based in Boulder, CO.

I love helping others find the right path. I’ve done it for clients ranging from young hungry startups all the way up to the world's biggest brands.

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Hi


Hi!

I'm Josie, a freelance brand strategy consultant based in Boulder, CO.

I love helping others find the right path. I’ve done it for clients ranging from young hungry startups all the way up to the world's biggest brands.

Capabilities


Capabilities


Brand & Product Positioning

At a time when consumers are savvier and more cynical than ever, finding an authentic truth to rally around has never been more critical. From new products to heritage brands and even personal images, I love helping people find inspiring insights and uniquely compelling stories to tell.


Insight Hunting

If you're looking for numbers to validate a fully baked idea, I'm probably not your person. But if you're looking to help inform and shape new ideas with surprising insights about consumers and culture, I'd love to help. I'll roll up my sleeves for everything from designing methodologies to moderating groups, and create insightful, actionable learnings to guide your path forward.


Marketing Strategy

It all starts with a clear and meaty problem. Once we know what that is and understand the key drivers behind it, I'll work with you to identify the most effective marketing and business strategies to help solve it. In past these solutions have come in the forms of new audience segmentations, product innovations, partnerships, causes, advertising campaigns, brand identity and tone of voice, and even crisis management.


Campaign Planning

Once you have a key message or idea worth sharing, I can help you turn that message into an integrated story told across channels and timelines. I'll work with you to design a communications plan that ensures we reach your audience at the right places and times to usher them all the way through your brand's unique path to purchase.

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Work


Work

Work


Work

Click on the images below to learn more.

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Resume


Resume

Resume


Resume

Josie Ellerbee

Optimist. Student. Teacher. Yogi.

EXPERIENCE
Josie Ellerbee LLC
Freelance Brand & Marketing Consultant, 2018-present
I develop brands, go-to-market strategies, consumer research and insights for businesses, agencies and professionals across industries including but not limited to retail, health & wellness, food & beverage, tourism, CPG, fashion, tech and finance.

CPB+
Strategy Director, 2017-18
I oversaw brand positioning, advertising strategies, communications planning, consumer research and management of multiple teams across Hotels.com, Hershey’s, Twizzlers, Ice Breakers, barkTHINS, American Heart Association and new business.

Swift Agency
Senior Strategic Planner, 2015-17
I led brand positioning, advertising strategies, consumer research, mentored and managed a team of strategists across Adidas, Starbucks, Nestle, SweeTARTS, Buitoni, Outshine, HTC and new business.

Wieden+Kennedy
Brand Strategist, 2013-15
Digital Strategist, 2011-13
I led social and digitally-focused efforts, learned to lead holistic advertising strategies and brand positioning frameworks, and mentored strategists across Coca-Cola, Nike, Sony, Kraft, OHSU, AICF, LAIKA, P&G and new business.

Campbell Ewald
Social Media Planner, 2010-11
I planned social media strategies and executions for Chevrolet, US Navy, OnStar and new business.

Gold + Brown Creative Services
Co-Founder, 2006-10
I started an ad agency for West Michigan clients like Mental Health Foundation, Grand Valley State University and the City of Grand Rapids.


AWARDS
5 Cannes Lions for the social/digital innovation and effectiveness of Coca-Cola's Polar Bowl
5 Webbys/Honoree Webbys for the digital/interactive web experience of LAIKA's ParaNorman
2 ANDYs for the integrated and reset marketing of Coca-Cola's Polar Bowl
2 One Show Interactive Golds for the integrated branding and web experience of LAIKA's ParaNorman
1 Effie for the shopper marketing of Diet Coke & Target's Young Designer Challenge


EDUCATION
Bachelor of Science at Grand Valley State University in Allendale, MI
Studied art history at John Cabot University in Rome, Italy
Taught marketing as an adjunct faculty member at University of Colorado in Boulder, CO

 

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Fun


Fun

Fun


Fun

In my spare time I publish a monthly e-zine called The Clock, assist yoga retreats, paint, knit, hike, travel, sing in a community choir and spend time with my husband and our two cats.

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Contact


Say Hello

Contact


Say Hello