Problem

Delta Faucet typically launches new products at KBIS, the industry’s biggest trade show. But when COVID shut the event down in 2020, Delta needed a new way to reach their B2B customers.

Insight

Delta products aren’t made for showrooms. They’re made for real people in real homes… which has never been more important than in 2020, when life at home got realer than ever.

Solution

The Real Life Showroom: A one-of-a-kind, live stream event redefining a product launch in a trade-show-less world. We partnered with the star of the most binge-able show of quarantine, Schitt’s Creek’s Emily Hampshire, to demo the products in a real home and drive attendance among industry customers and trade media.

6.8M

earned trade media impressions

+90%

engagement vs. previous year KBIS effort

163

earned trade media placements