Problem

When people think fast food, they think burgers and frappuccinos, not smoothies. Smoothie King needed to change that, especially with the launch of their new smoothie bowls.

Insight

It’s not that people don’t want to eat healthy. They just need healthy to show up when and where fast food does.

Solution

We positioned Smoothie King as the challenger fast food brand that packs more power in, with real fruit, organic veggies, clean protein, and none of the junk. To punch above our weight in a loud, crowded category, we went big: from TV that called out greasy gut bombs to the world’s first full-length novel written by ChatGPT, all about our thirstiest smoothie yet.

50 years

most profitable sales period in 50 year history

+13%

same store sales vs. previous year

+8%

incremental sales from smoothie bowl launch

Additional Awards & Recognition

• Reggie Silver for Rebranding, Repositioning, or Reintroducing Marketing category

• Reggie Gold for Best Use of AI

• Adweek AI Campaign of the Year

Team

Strategy: Yours Truly
Creative Agency: Barkley