Problem

Most bank apps make money management more stressful, not less. Umpqua’s Go-To app changes that, with real-time access to a human banker. But first, we had to convince people this wasn’t just another chatbot in disguise.

Insight

We’ve been conditioned to think it’s taboo to talk about money and as a result a lot of us don’t know what to say, even when we have someone to talk to.

Solution

We positioned Go-To as the app that gets you. A real bank person, on call 24/7, who actually understands what you’re dealing with.
The campaign showed people in everyday money moments—a surprise tax return, a lost debit card, a kid growing up too fast—and the relief that comes from finally having a real bank person to talk to.

+267%

app downloads

+28%

enrollments

+164%

new prospect growth