Hi!
I'm Josie: a mom, yoga teacher, and award-winning marketer.
I love helping people find the right path. I’ve done it for clients ranging from young hungry startups all the way up to the world's biggest brands.
Hi!
I'm Josie: a mom, yoga teacher, and award-winning marketer.
I love helping people find the right path. I’ve done it for clients ranging from young hungry startups all the way up to the world's biggest brands.
At a time when consumers are savvier and more cynical than ever, finding an authentic truth to rally around has never been more critical. From new products to heritage brands and insurgent disruptors, I love helping people articulate distinct and compelling roles that drive rich value for their desired audiences.
If you're looking for numbers to validate a fully baked idea, I'm probably not your person. But if you're looking to help inform and shape new ideas with surprising insights about consumers and culture, I'd love to help. I'll roll up my sleeves for everything from designing methodologies to moderating groups, and create insightful, actionable learnings to guide your path forward.
It all starts with clear objectives. Once we know those and the KPIs to measure them, I'll partner with key stakeholders across teams and silos to identify the most effective marketing and business strategies to help achieve them, identifying any meaty problems to solve along the way. In past these marketing plans have included everything from new product innovations, partnerships, causes, advertising campaigns, brand identity, tone of voice, audience segmentations, measurement frameworks, and even crisis management.
With a rich background at top creative agencies, concise but potent and inspiring briefs are my specialty. I can help teams across functions and levels rally around an assignment to produce a timely, integrated, cultural- and consumer-relevant idea that drives results in a way that stands out and strikes an emotional chord with your audience.
Testimonials
Testimonials
Say Hello
Say Hello
Email: josieellerbee@gmail.com
LinkedIn: /josieellerbee