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Hi


Hi!
I'm Josie: a mom, yoga teacher, and award-winning strategist.

I love helping people find the right path. I’ve done it for clients ranging from young hungry startups all the way up to the world's biggest brands.

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Hi


Hi!
I'm Josie: a mom, yoga teacher, and award-winning strategist.

I love helping people find the right path. I’ve done it for clients ranging from young hungry startups all the way up to the world's biggest brands.

Specialties


Specialties


Do you need help…

  • Building stories that drive excitement, buy-in, or new ways of thinking?

  • Bringing clarity to opportunities that feel muddy, complex, or downright impossible?

  • Unlocking big growth with fresh approaches to brands, audiences, data, and/or creative development?

  • Operationalizing conceptual thinking?

Here are some solutions I specialize in.


Brand Strategy

In today’s world of savvy and cynical consumers, it’s crucial to define what truly sets your brand apart. I specialize in helping teams sharpen positioning, brand identity, guidelines, tone of voice, and more, to highlight what matters most for your brand to grow.


Insight Hunting

If you need numbers to validate a fully baked idea, I’m probably not your person. But if you need research to shape and inform new ideas with transformative insights, I’d love to help. I design methodologies, moderate groups, write surveys, analyze data, identify new audiences, spot cultural trends, audit competitors, and more to uncover clear, actionable insights that guide your strategy.


Marketing Plans & Strategies

Armed with clear objectives and a meaty problem, I’ll partner with everyone from the C-suite to front line workers to develop effective business and marketing solutions, from long-term transformation roadmaps to annual promotional calendars, product innovation pipelines, ad campaigns, communications plans, and more.


Briefs, Big Ideas & Campaign Planning

With extensive experience at top creative agencies, I lead marketing campaigns from start to finish. I craft concise but potently inspiring briefs, develop actionable campaign playbooks, and more to unite teams, drive big breakthrough ideas, and achieve impactful results for your business.


Training & Development

As an adjunct professor and longtime team manager, I have lots of experience distilling complex concepts and processes (and making them fun, too). I offer 1:1 coaching, mentorship, and team workshops on topics like How to Inspire Creativity, The Fundamentals of Brand Strategy, and The Basics of Communications Planning.

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Select Work


Select Work

Select Work


Select Work

Click on the images below to learn more.

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Testimonials


Testimonials

Testimonials


Testimonials

If you haven’t had the pleasure of working with Josie, you are truly missing out. Her ability to approach any problem and intuitively decipher the best way forward is unmatched. Josie is someone with true vision. She always has a point of view and is willing to take a (very educated) leap. She questions everything and pushes everyone to be better, yet she does so with grace, humility and true leadership. She’s made an incredible impact at Barkley.
— Agency Leadership, Barkley
Josie has it all. She is extremely sharp, fun to work with, articulate, confident, energetic, collaborative, a hard worker, a fast but thorough worker, and is great at putting a strategy together from scratch. She’ll bring a valuable insight to the table, but not an attitude. If you get the chance to work with her, you will be lucky. She’s fantastic.
— Brand Leadership, Wieden+Kennedy
Josie is a collaborative, ingenious master strategist who tirelessly does not just the creative thing but the right thing. She has a way of seeing the whole picture and what needs to be done, and partnering with everyone in the room and on the phone to make sure the project becomes all it can be. Her drive and enthusiasm and 24/7 dedication were just a part of why she was so popular around the halls of Crispin Porter. No one is better than Josie when it comes to listening, strategizing and guiding brands toward their better selves.
— Creative Leadership, Crispin Porter + Bogusky
Josie is brilliant! She is curious, asks the right questions, thinks through branding and communications under an inclusive, holistic and consumer-driven approach. She is collaborative in the best sense of the word: working with her is a true interwoven partnership, one in which she is beyond 100% invested in, aimed towards the best, most kick-ass, compelling creative outcome. Working with Josie brought us into one team, regardless of company names, creative functions or silos. She is a positive force, a heartfelt leader, and helps bring lightness into the complexities of creative strategy.
— Design Leadership, The Hershey Company
Josie dives into brands and target audiences like no one I’ve ever seen - becoming an expert in everything related to the task at hand. She forges deep, meaningful relationships with her clients and works alongside every department to provide the most comprehensive brand experience. Her drive and constant motivation to do great work is infectious. You will not find a more passionate leader.
— Brand Leadership, Swift Collective
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Contact


Say Hello

Contact


Say Hello