Problem

Amidst bankruptcy rumors, America thought Red Lobster was fully closed. In fact, 500 restaurants remained open and ready for the upcoming Crabfest promotion… But now these restaurants were in free fall. The brand had to act fast to save the business.

Insight

America loves a good comeback story. And amidst bankruptcy, we all have the chance to be part of Red Lobster’s.

Solution

In a sea of doubt, we needed a bold, trusted voice to launch our comeback. So when Flavor Flav (a long-time advocate) publicly volunteered to become the brand's savior, we seized it. In five days we pivoted a ready-to-launch campaign into "America’s Most Flavorful Comeback" to save Red Lobster.

+6.7 pts

comp sales

5B+

earned media impressions

657

earned media placements