Do you need help…

• Building stories that drive excitement, buy-in, or new ways of thinking?

• Bringing clarity to opportunities that feel muddy, complex, or downright impossible?

• Unlocking big growth with fresh approaches to brands, audiences, data, and/or creative development?

• Operationalizing conceptual thinking?

Here are some solutions I specialize in.

Brand Strategy

In today’s world of savvy and cynical consumers, it’s crucial to define what truly sets your brand apart. I specialize in helping teams sharpen positioning, brand identity, guidelines, tone of voice, and more, to highlight what matters most for your brand to grow.

Insight Hunting

If you need numbers to validate a fully baked idea, I’m probably not your person. But if you need research to shape and inform new ideas with transformative insights, I’d love to help. I design methodologies, moderate groups, write surveys, analyze data, identify new audiences, spot cultural trends, audit competitors, and more to uncover clear, actionable insights that guide your strategy.

Marketing Plans & Strategies

Armed with clear objectives and a meaty problem, I’ll partner with everyone from the C-suite to front line workers to develop effective business and marketing solutions, from long-term transformation roadmaps to annual promotional calendars, product innovation pipelines, ad campaigns, communications plans, and more.

Briefs, Big Ideas & Campaign Planning

As an adjunct professor and longtime team manager, I have lots of experience distilling complex concepts and processes (and making them fun, too). I offer 1:1 coaching, mentorship, and team workshops on topics like How to Inspire Creativity, The Fundamentals of Brand Strategy, and The Basics of Communications Planning.