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hi


HI.

I'm JOSIE, a FREELANCE BRAND STRATEGY CONSULTANT AND
ADJUNCT FACULTY MEMBER AT UNIVERSITY OF COLORADO
in Boulder, CO.

I love helping OTHERS find the right path. I’ve done it for
CLIENTS RANGING FROM YOUNG HUNGRY AD STUDENTS ALL THE WAY UP TO the world's BIGGEST brands.

 

 

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hi


HI.

I'm JOSIE, a FREELANCE BRAND STRATEGY CONSULTANT AND
ADJUNCT FACULTY MEMBER AT UNIVERSITY OF COLORADO
in Boulder, CO.

I love helping OTHERS find the right path. I’ve done it for
CLIENTS RANGING FROM YOUNG HUNGRY AD STUDENTS ALL THE WAY UP TO the world's BIGGEST brands.

 

 

capabilities


capabilities


BRAND & PRODUCT POSITIONING

From new products to historic companies and even personal brands, I love helping people realize the most compelling stories they can share with the world. And at a time when consumers are savvier and more cynical than ever, finding an authentic truth to rally around has never been more critical.


CONSUMER INSIGHTS

If you're looking for numbers to validate a fully baked idea, I'm probably not your person. But if you're looking to help inform and shape new ideas with surprising insights about your consumer, I'd love to help. I'll roll up my sleeves for everything from designing methodologies to moderating groups, and create insightful, actionable learnings to guide your path forward.


MARKETING STRATEGY

It all starts with a clear and meaty problem. Once we know what that is and understand the key drivers behind it, I'll work with you to identify the most effective marketing and business strategies to help solve it. In past these solutions have come in the forms of new audience segmentations, product innovations, partnerships, causes, advertising campaigns, brand identity and tone of voice, and even crisis management.


CAMPAIGN PLANNING

Once you have a key message or idea worth sharing, I can help you turn that message into an integrated story told across channels and timelines. I'll work with you to design a communications plan that ensures we reach your audience at the right places and times to usher them all the way through your brand's unique path to purchase.

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work


work

work


work

Click on the images below to learn more.

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resume


resume

resume


resume

JOSIE ELLERBEE

optimist, student, teacher, cat lady

EXPERIENCE
FREELANCE
brand + marketing consultant, 18-present
develop brands, go-to-market strategies, consumer research and insights for businesses, agencies and professionals across industries including but not limited to health & wellness, food & beverage, tourism, CPG, fashion and auto

UNIVERSITY OF COLORADO - BOULDER
adjunct faculty, 18-present
teach and inspire advertising, public relations and design students within the college of media, communications and information

CP+B
strategy director, 17-18
oversaw advertising strategies, communications planning, consumer research and management of multiple teams across Hotels.com, Hershey’s, Twizzlers, Ice Breakers, barkTHINS, Almond Joy, Whoppers, York, Breath Savers, new business

SWIFT AGENCY
senior strategic planner, 15-17
led advertising strategies, consumer research, manage and develop strategists across adidas, SweeTARTS, HTC, Stouffer's, Buitoni, Hot Pockets, Outshine, new business

WIEDEN+KENNEDY
strategist, 11-15
led advertising strategies and mentored junior strategists across Coca-Cola, Sony, Kraft, OHSU, AICF, LAIKA, P&G, new business

CAMPBELL EWALD
social media planner, 10-11
planned social media strategies and executions for Chevrolet, US Navy, OnStar, new business

GOLD+BROWN CREATIVE SERVICES
co-founder, 06-10
started an ad agency for West Michigan clients like Mental Health Foundation, Grand Valley State University, City of Grand Rapids


HOBBIES
singingmakingdoing


AWARDS
5 Cannes Lions for the social/digital innovation and effectiveness of Coca-Cola's Polar Bowl
5 Webbys/Honoree Webbys for the digital/interactive web experience of LAIKA's ParaNorman
2 ANDYs for the integrated and reset marketing of Coca-Cola's Polar Bowl
2 One Show Interactive Golds for the integrated branding and web experience of LAIKA's ParaNorman
1 Effie for the shopper marketing of Diet Coke & Target's Young Designer Challenge


EDUCATION
bachelor of science at grand valley state university, studied art history at john cabot university

 

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fun


fun

fun


fun

In my spare time I teach yoga, make things, travel, write music, drink tasty wine, ride my bike and play with my cats.

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contact


contact me

contact


contact me

email: josieellerbee@gmail.com

instagram: instagram.com/josiellerbee

linkedin: linkedin.com/in/josieellerbee