Problem
Fast food is synonymous with greasy burgers and frappucinos, not smoothies. But Smoothie King needed to convince hungry people on the go to think of them— both for their tasty blends, and their newest product: smoothie bowls.
Insight
Some might say the worlds of healthy smoothies and greasy fast food don’t mix. But the truth is, most people’s health journeys aren’t linear. Sometimes we nail it, and sometimes we just say “screw it.” We need more ways to easily nail our health on the go.
Solution
We proved Smoothie King is the fast food brand that packs more power in, with real fruits, organic veggies, rich protein, and absolutely no bad stuff. From TV that juxtaposed our smoothie bowls against fast food gut bombs, to the first ever full length novel written by ChatGPT about our clean X-Treme Watermelon smoothie, we made the world pay attention and cemented our brand as the #1 healthy fast food alternative.
Results
Most profitable sales period in its 50 year history
+13% Same Store Sales compared to the previous year
New Bowls product drove an unprecedented 8% Product Mix
Awards
Reggie Silver for Rebranding, Repositioning, or Reintroducing Marketing category
Reggie Gold for Best Use of AI
Adweek AI Campaign of the Year
Team
Strategy: Yours Truly
Creative Agency: Barkley