Problem
Delta Faucet traditionally launches all of their new products to their B2B audience at KBIS, the Kitchen & Bath Industry Showcase. But when the convention shut down due to COVID, Delta needed to completely rethink how they would launch their new 2021 products to industry customers.
Insight
Delta products aren’t made for showrooms. They’re made for real people in real homes… which has never been more important than post-COVID, when life at home got realer than ever.
Solution
The Real Life Showroom: A one-of-a-kind, live stream event redefining a product launch in a trade-show-less world. We partnered with the star of the most binge-able show of quarantine, Schitt’s Creek’s Emily Hampshire, to demo the products in a real home and drive attendance among industry customers and trade media.
Results
With the goal of attracting significant trade media attention, Delta’s Real Life Showroom garnered 6.8M earned media impressions, a 90% increase from the previous year’s traditional KBIS effort and 163 earned media placements in trade publications.
Awards
Digiday Best Campaign Pivot
Shortys Bronze Video/Live Video
Webbys Virtual/Remote Feature, Best Host or Speaker
Team
Strategy: Yours Truly
Creative Agency: Barkley