Coca-Cola has a long-standing reputation of creative and marketing excellence… But in 2012, their social channels weren't cutting it.
We honed in on an own-able purpose that would give people value in the social space: to give trending stories a positive twist.
After only the first quarter of implementing our strategy, Coke’s communities grew by 386,000 fans and followers, and Facebook virality increased by over 160%. By the third quarter, we were the most engaged brand on Facebook.*
Lead Strategist: Yours Truly
Strategy Directors: Nicole Brandell, Christine Sheehan
Creative Directors: Hal Curtis, Jeff Gillette
Creative Team: Tara Dubbs, Megs Senk
Account Team: Gene Willis, Brian Mead