JOSIE ELLERBEE

optimist, student, teacher, cat lady

EXPERIENCE
FREELANCE
brand + marketing consultant, 18-present
develop brands, go-to-market strategies, consumer research and insights for businesses, agencies and professionals across industries including but not limited to health & wellness, food & beverage, tourism, CPG, fashion, tech and finance

UNIVERSITY OF COLORADO - BOULDER
adjunct faculty, 18-present
teach and inspire advertising, public relations and design students within the college of media, communications and information

CP+B
strategy director, 17-18
oversaw advertising strategies, communications planning, consumer research and management of multiple teams across Hotels.com, Hershey’s, Twizzlers, Ice Breakers, barkTHINS, Almond Joy, Whoppers, York, Breath Savers, new business

SWIFT AGENCY
senior strategic planner, 15-17
led advertising strategies, consumer research, manage and develop strategists across adidas, SweeTARTS, HTC, Stouffer's, Buitoni, Hot Pockets, Outshine, new business

WIEDEN+KENNEDY
strategist, 11-15
led advertising strategies and mentored junior strategists across Coca-Cola, Sony, Kraft, OHSU, AICF, LAIKA, P&G, new business

CAMPBELL EWALD
social media planner, 10-11
planned social media strategies and executions for Chevrolet, US Navy, OnStar, new business

GOLD+BROWN CREATIVE SERVICES
co-founder, 06-10
started an ad agency for West Michigan clients like Mental Health Foundation, Grand Valley State University, City of Grand Rapids


HOBBIES
singingmakingdoing


AWARDS
5 Cannes Lions for the social/digital innovation and effectiveness of Coca-Cola's Polar Bowl
5 Webbys/Honoree Webbys for the digital/interactive web experience of LAIKA's ParaNorman
2 ANDYs for the integrated and reset marketing of Coca-Cola's Polar Bowl
2 One Show Interactive Golds for the integrated branding and web experience of LAIKA's ParaNorman
1 Effie for the shopper marketing of Diet Coke & Target's Young Designer Challenge


EDUCATION
bachelor of science at grand valley state university, studied art history at john cabot university