Josie Ellerbee

Optimist. Student. Teacher. Yogi.

EXPERIENCE
Josie Ellerbee LLC
Freelance Brand & Marketing Consultant, 2018-present
I develop brands, go-to-market strategies, consumer research and insights for businesses, agencies and professionals across industries including but not limited to retail, health & wellness, food & beverage, tourism, CPG, fashion, tech and finance.

CPB+
Strategy Director, 2017-18
I oversaw brand positioning, advertising strategies, communications planning, consumer research and management of multiple teams across Hotels.com, Hershey’s, Twizzlers, Ice Breakers, barkTHINS, American Heart Association and new business.

Swift Agency
Senior Strategic Planner, 2015-17
I led brand positioning, advertising strategies, consumer research, mentored and managed a team of strategists across Adidas, Starbucks, Nestle, SweeTARTS, Buitoni, Outshine, HTC and new business.

Wieden+Kennedy
Brand Strategist, 2013-15
Digital Strategist, 2011-13
I led social and digitally-focused efforts, learned to lead holistic advertising strategies and brand positioning frameworks, and mentored strategists across Coca-Cola, Nike, Sony, Kraft, OHSU, AICF, LAIKA, P&G and new business.

Campbell Ewald
Social Media Planner, 2010-11
I planned social media strategies and executions for Chevrolet, US Navy, OnStar and new business.

Gold + Brown Creative Services
Co-Founder, 2006-10
I started an ad agency for West Michigan clients like Mental Health Foundation, Grand Valley State University and the City of Grand Rapids.


AWARDS
5 Cannes Lions for the social/digital innovation and effectiveness of Coca-Cola's Polar Bowl
5 Webbys/Honoree Webbys for the digital/interactive web experience of LAIKA's ParaNorman
2 ANDYs for the integrated and reset marketing of Coca-Cola's Polar Bowl
2 One Show Interactive Golds for the integrated branding and web experience of LAIKA's ParaNorman
1 Effie for the shopper marketing of Diet Coke & Target's Young Designer Challenge


EDUCATION
Bachelor of Science at Grand Valley State University in Allendale, MI
Studied art history at John Cabot University in Rome, Italy
Taught marketing as an adjunct faculty member at University of Colorado in Boulder, CO