The Mental Health Foundation of West Michigan needed to increase attendance of their annual 5K event to stomp out the stigma that is often associated with mental health issues.

We created a campaign that included out-of-home, social media, press kits, PR and community outreach to raise mass awareness and ensure massive attendance at the event.

With almost entirely donated media, the consistent messaging made Stomp Out Stigma the largest attendance the foundation had ever seen, and was considered a huge success.