Premiering during the 84th Oscar Academy Awards, "Credit" was a love letter to the film industry, celebrating the extraordinary Diet Coke drinkers who are part of movie magic. But as a key sponsor for the Oscars, Diet Coke needed a way to get people talking and extend our story even further.

We tapped into the existing conversation around the event, giving our fans exclusive behind-the-scenes content at the Oscars Red Carpet, and real-time commentary during the show. After the event, we followed up with more exclusive behind-the-scenes content of our ad, “Credit.”

@DietCoke organically trended on Twitter during the Oscars, “Credit” was the #3 most talked about Oscars spot, and the brand received 11 times more retweets than our daily average.