As the brand’s peak sales season, Coca-Cola North America wanted to reinforce the association of summer with an ice-cold Coke.
We reminded America of the role Coke already plays in summer fun with “Open for Summer”, an inspirational message to go out and enjoy summer to the fullest. The message was supported both on TV and online.
At CokeSummer.com, we created an interactive video with scenes that opened into immersive, iconic summer moments where fans could access relevant summertime offers, enabling them to go out and enjoy.
On our social channels, we provided even more motivation for our fans to get outside and share their #BestSummerMoment.
Through our TV ad, digital experience and social content we inspired a conversation that drove significantly more mentions of Coca-Cola and summer when compared to the previous year.